Case Study 03
NEXTRA — translating a product into a one-page visual story
Add hero image — images/nextra-hero.jpg
The Brief
NEXTRA is a handmade neck protection scarf. The product card needed to explain its features and use cases quickly using icons and clean layout, for both print and digital distribution.
Brand Colors
#ffffff
#f5f0e8
#2a2a2a
Work
Product card — images/nextra-card.jpg
Icon detail — images/nextra-detail.jpg
What I Learned
Information hierarchy in print is unforgiving — icons and layout do more work than words when a customer has seconds to decide.